These are challenging times, to say the very least. Between the uncertainty and stress surrounding our health, our loved ones and our livelihoods, it is normal to feel overwhelmed and anxious. Now, more than ever, it is important to rely on our communities for support, even if we have to do it virtually. We are all in this together, and together, we can continue to contribute to the greater good.
We just have to think outside the box:
HOW CAN YOU RAISE FUNDS ONLINE?
Host a Live Stream
In your communication to donors, you can mention that you know they are at home and probably desperate for things to do, so you are offering a way to keep things interesting in social isolation. There are a handful of live stream campaigns that can be effective:
1) Live stream cooking class. You can even make a recording and send it to donors for their viewing at home so they can participate on their own time. Make sure to ask donors for videos of them participating so you can make it a more interactive experience. Asking for videos of them participating is a great way to generate momentum for your campaign as well.
2) Live stream workout. You can still collect registrations and sponsors, and simply live stream a workout class. Again, you can even record a class and sell registrations for the virtual class. Remember that it is important to still try to build the sense of community that would come with an in-person event, so asking them to share live streams of themselves or post videos to your social media feed so that participants can see the others involved in the campaign will be important.
3) Other ideas include hosting a virtual paint night or video game stream.
Stay at Home Gala
Have meals delivered to patrons with a bottle of wine. Live stream the festivities and prepare videos about your cause and the people you've impacted. Send personalized video thank yous that your supporters can watch during their dinner.
NOT a real event
Create an online event page similar to how a real event would work except that there will be NO actual event that occurs.
Create ticket tiers called "This is NOT a real ticket", apparel levels called "This is NOT a real t-shirt", etc. as a creative way to fundraise and ask for donations.
Create a registration link and Google Form. Participants pay their registration and choose their own starting line (they can do the run on a treadmill, outdoors, on an indoor track, etc.).
Runners race the distance specified, which in this case is 5K, and upload their finishing times through the Google Form. Tally up the times and award the winners.
The idea of supporting a great cause while simultaneously having the chance to win a great prize can get supporters very excited about participating in an event.
With CrowdChange, you can sell numbered raffle tickets online. Donors will receive an email with a PDF copy of their tickets, and their names will be added to a guest list which can then be used to select the lucky winners.
Personal Page Competition
Host a challenge for your donor base or charitable board to create personal fundraising pages within a general fundraiser. Humans like to solve problems and are drawn towards solvable problems, while shying away from unsolvable ones.
As a campaign example: "help us raise $ to fund a new program (or keep a program running)" or "help us raise $ to buy piece of equipment that we desperately need."
Make sure the ask is clear, the problem is easy to understand, and the goal is tangible and attainable. A clear map for success is important for donors so they feel as though their donation will make a difference.
Apparel and Merchandise Sale
Start selling branded apparel that your supporters can purchase to show that they are a part of your community. Donors can select their desired sizes and quantities online and you can ship their orders to them directly.
A popular online campaign hosted by charities and non-profits around the world, the concept of Giving Tuesday is quite simple – select a Tuesday and begin fundraising. The key to success for a Giving Tuesday lies in outreach.
Additionally, make sure everyone in your organization creates their own personal fundraising pages and shares it with their network of people as well.